Yan LIN

Questioner
DISC Type : c

SVP-Retail Operations at TotalEnergies China Investment

Shanghai, China

Overview

Yan LIN is the SVP of Retail Operations at TotalEnergies China Investment, overseeing the expansion and modernization of their service stations. With a long career within the company and a Masters degree from The University of Hong Kong, they have progressed through various strategic roles including development and procurement.


Yan LIN shared a heartwarming story of their team celebrating the first birthday of a baby who was delivered in an emergency at one of their service stations.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Multi-Energy Stations
Is focused on transforming traditional stations by integrating EV charging facilities with fueling, convenience stores, and car washes to create one-stop mobility hubs.
Retail Sustainability
Championed the introduction of an innovative, energy-saving three-channel canopy lighting system in new station construction to support sustainability goals.
Service Diversification
Actively developing new revenue streams, such as a standalone car wash business in partnership with major commercial retailers like Wushang Group.

Media Appearances

Yan has no verified media appearances

Work History

8-2023
SVP-Retail Operations at TotalEnergies China Investment
2-2021 - 7-2023
Deputy General Manager at Total Sinochem Oil
12-2017 - 1-2021
Development Manager at Total Oil Asia-Pacific Pte Ltd
1-2016 - 11-2017
Strategic Procurement Manager at Total (China) Investment Co., Ltd.
2-2014 - 12-2015
Purchasing Manager at Total Lubricants China Co., Ltd.

Education

2016 - 2018
Master's degree from The University of Hong Kong
2005 - 2006
Master's Degree from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 19 Location : Shanghai, China Job Level : N/A Designation : SVP-Retail Operations at TotalEnergies China Investment
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Insights For Selling To Yan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Yan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Yan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Yan

Personality Compatibility


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