Yan Ting Cheng

Questioner
DISC Type : c

Business Development Executive at iFAST Capital Sdn Bhd

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Yan Ting Cheng is a Business Development Executive at iFAST Capital, specializing in FinTech, B2B partnerships, and wealth management. He leverages his Bachelors in Banking and Finance to deliver investment solutions and training for financial advisers, fund houses, and fintech partners, holding certifications as a PRS and Unit Trust Consultant.

He played a key leadership role as a Person In Charge (PIC) for the iFAST Awards Night 2025, overseeing the event from planning to execution.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Fintech Innovation
Holds a finance degree specializing in FinTech and is passionate about contributing to the evolving landscape of financial technology.
B2B Partnership Development
Focuses on identifying new business opportunities and fostering long-term partnerships with clients and financial advisers.
Wealth Management
Certified as a PRS and Unit Trust Consultant, he is experienced in wealth management product distribution and client advisory support.

Media Appearances

Yan has no verified media appearances

Work History

12-2024
Business Development Executive at iFAST Capital Sdn Bhd
7-2023 - 10-2024
Parttime Sales Associate at Fly Top Solar New Energy Technology (M) Sdn Bhd
4-2023 - 8-2023
Intern at iFAST Capital Sdn Bhd

Education

6-2021 - 5-2024
Bachelor of Banking and Finance from Asia Pacific University of Technology and Innovation (APU / APIIT)
5-2020 - 5-2021
Foundation degree from Asia Pacific University of Technology and Innovation (APU / APIIT)

More Information

Social Presence :

Prographics :

Exp : 2 Location : Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Job Level : Junior Designation : Business Development Executive at iFAST Capital Sdn Bhd
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Insights For Selling To Yan Ting

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yan Ting is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Yan Ting

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yan Ting move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Yan Ting take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Yan Ting

Personality Compatibility


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