Yan Tsirklin

Inquirer
DISC Type : dc

Senior Vice President Business Development at AdMedia

New York, New York, United States

Overview

Yan is a seasoned sales executive, currently Senior Vice President of Business Development at AdMedia, with a track record of closing over $100MM in new business. He also runs a media and e-commerce consultancy, Attayn Group LLC. People who have worked with him describe him as knowledgeable, dedicated, and versatile.

Outside of work, Yan is a self-described "Dad joke aficionado" and reality cooking show enthusiast with a love for whiskey. He is also a C-Rated competitive shooter with the USPSA and a certified NRA instructor, holding a certification as a Consulting Hypnotist.

He once bought a frozen yogurt shop simply because he fell in love with their Oat Milk Ice Latte Froyo.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Business Development
As an SVP of Business Development with a history of closing over $100MM in deals, he has deep expertise in sales and client relations.
Media & Ad Tech
He runs a media and e-commerce consultancy with clients like Adpushup and MGID, demonstrating strong industry knowledge.
Competitive Shooting
He is an active, C-Rated competitor in the United States Practical Shooting Association (USPSA) and a certified NRA instructor.

Media Appearances

Yan has no verified media appearances

Work History

4-2022
Senior Vice President Business Development at AdMedia
1-2025
Owner, Chief Taste Tester, and Head of Janitorial Services at 16 Handles - New City
2-2008
Business Owner at Attayn Group LLC
6-2020
Founder at The Literal Company
5-2018
Strategic Advisor at Starling Skincare

Education

MS from New York University
BA from Columbia University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President Business Development at AdMedia
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Insights For Selling To Yan

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yan is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Yan

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Yan move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Yan take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Yan

Personality Compatibility


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