Yana Guterman

Critic
DISC Type : C

Marketing Lead, Controls at The Scotts Miracle-Gro Company

Canada

Overview

Yana has no verified overview

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Yana has no verified topics they care about

Media Appearances

Yana has no verified media appearances

Work History

4-2021
Marketing Lead, Controls at The Scotts Miracle-Gro Company
1-2014
Senior Marketing Manager at Canada Bread Company, Ltd.
Senior Marketing Manager at Aleafia Health
Senior Brand Manager, Ritz & Salty Snacks at Mondelēz International
Brand Manager, Halls at Cadbury Adams Canada

Education

9-1999 - 1-2001
MBA from University of Ottawa
Social Media Marketing Certificate from BrainStation

More Information

Social Presence :

Prographics :

Exp : 12 Location : Canada Job Level : Mid-senior Designation : Marketing Lead, Controls at The Scotts Miracle-Gro Company
URL has been copied!

Insights For Selling To Yana

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Yana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Yana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Yana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Yana

Personality Compatibility


Other The Scotts Miracle-Gro Company Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.