Alex Rodriguez

Critic
DISC Type : C

Marketing Technology Manager at Rack Room Shoes

Charlotte, North Carolina, United States

Overview

Alex is a results-driven Marketing Technology Manager at Rack Room Shoes, specializing in aligning technology strategy with business goals. With a background in IT project management for CRM and marketing systems, he is described by colleagues as dedicated and passionate. He holds A+, Network+, and Security+ certifications.

Alex demonstrates a strong interest in the ecosystems of major technology innovators like Salesforce, Microsoft, and Amazon. He is committed to continuous professional development, having completed multiple courses in AtTask project management and earning certifications from Contentsquare.

Unique fact: Alex began his career on the trading desk at T. Rowe Price before successfully pivoting into technology and marketing.

Personality Overview

Objective Thinker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Marketing Technology
His current role focuses on maximizing marketing technology investments and using tech to increase revenue and improve customer experience at Rack Room Shoes.
Improving Customer Experience
A recurring theme in his roles at both Rack Room Shoes and Belk, where he managed projects that directly impacted the customer journey.
CRM & Systems
Previously served as an IT Project Manager for CRM & Marketing Systems, highlighting his deep expertise in customer relationship management platforms and integrations.

Media Appearances

Alex has no verified media appearances

Work History

6-2015
Marketing Technology Manager at Rack Room Shoes
1-2014 - 6-2015
IT Project Manager - CRM & Marketing Systems at Belk
3-2012 - 1-2014
Senior Project Manager / GRC & Legal Systems at LPL Financial
5-2005 - 3-2012
AtTask Project Management Software Administrator / Application Developer at Ignite Media Solutions
Trading Desk / Special Projects at T. Rowe Price

Education

B.A. from University of Phoenix
A+ / Net+ / Security + / CIW BA from Center for Technology Training

More Information

Social Presence :

Prographics :

Exp : 21 Location : Charlotte, North Carolina, United States Job Level : Middle Designation : Marketing Technology Manager at Rack Room Shoes
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alex

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alex take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alex

Personality Compatibility


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