Yana Soboleva

Critic
DISC Type : C

Assistant Editor, Social Media and Visual Journalism at BBC News

United Kingdom

Overview

Yana has no verified overview

Personality Overview

Negotiator

Precise

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Yana has no verified topics they care about

Media Appearances

Yana has no verified media appearances

Work History

4-2024
Assistant Editor, Social Media and Visual Journalism at BBC News
9-2020 - 5-2021
User Experience Designer at Practicum by Yandex
4-2020 - 4-2024
Visual Journalism and Social Media Team Leader at BBC News
11-2019 - 1-2021
Social Media Team Manager at BBC News
4-2016 - 1-2018
Deputy Editor-In-Chief at News Mail.Ru at Mail.Ru Group

Education

2020 - 2021
Web Page from Practicum USA
2007 - 2013
Master's degree from Lomonosov Moscow State University (MSU)

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Junior Designation : Assistant Editor, Social Media and Visual Journalism at BBC News
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Insights For Selling To Yana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yana is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Yana

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Yana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yana

Personality Compatibility


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