YANG YANG

Enthusiast
DISC Type : i

Head of Business Development at WestGene

Chengdu, Sichuan, China

Overview

Yang serves as the Head of Business Development at WestGene, a clinical-stage biotech firm. He leads global licensing, co-development, and new venture strategy for innovative therapeutics. Holding a Master of Science from Heriot-Watt University, he has closed one of Chinas largest platform licensing deals.

Beyond his corporate role, Yang demonstrates a strong interest in European literature. He authored the "Ibsen in China White Paper, " revealing a passion for classic Norwegian theatre and its cultural impact. This points to an appreciation for the arts and cross-cultural studies alongside his scientific background.

He uniquely combines his biotech career with literary analysis, having authored a white paper on the Norwegian playwright Henrik Ibsen.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Global Biotech Deals
He drives platform licensing and co-development deals at WestGene, having successfully closed one of China's largest partnerships in the sector.
Cross-Border Strategy
His work focuses on bridging China-based innovation with global markets, enabling international expansion and cross-border collaboration for new therapeutics.
New Venture Creation
His headline highlights an expertise in "NewCo Strategy, " indicating a focus on forming new companies from innovative biotech platforms. [Predicted]

Media Appearances

YANG has no verified media appearances

Work History

5-2023
Head of Business Development at WestGene
10-2018 - 3-2023
Director of Branding and Marketing at 成都新经济发展研究院
1-2017 - 10-2018
City Manager at Serious Tech

Education

2009 - 2014
Bachelor of Medicine from Sun Yat-sen University
2015 - 2016
Master of Science (M.Sc.) from Heriot-Watt University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chengdu, Sichuan, China Job Level : Mid-senior Designation : Head of Business Development at WestGene
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Insights For Selling To YANG

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with YANG is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from YANG

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will YANG move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can YANG take some risk or not?

  • If it seems really necessary, they can take small risks.

You And YANG

Personality Compatibility


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