Yarrow Kraner

Captain
DISC Type : SD

Founder, CEO at HATCH Global

Santa Monica, California, United States

Overview

Yarrow has no verified overview

Personality Overview

Dynamic But Sincere

Planner & Achiever

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Yarrow has no verified topics they care about

Media Appearances

Yarrow has no verified media appearances

Work History

3-2004
Founder, CEO at HATCH Global
5-2004
Founder at HATCH Global
2004
Founder at HATCH Global
12-2020
Inducted Catalyst at Catalyst 2030
3-2019
FELLOW at The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)

Education

1990 - 1995
BA from Montana State University-Bozeman
Education details unavailable from Bozeman Senior High School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Santa Monica, California, United States Job Level : Leadership Designation : Founder, CEO at HATCH Global
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Insights For Selling To Yarrow

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yarrow is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yarrow

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yarrow move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yarrow take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yarrow

Personality Compatibility


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