Yash Chillal

Supporter
DISC Type : s

Founder and Creative Director at Cresco

Belagavi, Karnataka, India

Overview

Yash is the Founder and Creative Director at Cresco, where he focuses on transforming businesses into market leaders. He specializes in building visual systems that drive measurable results, having helped over 45 companies significantly improve conversion rates and reduce customer acquisition costs.

Beyond his client work, Yash is passionate about continuous learning and creative exploration to avoid industry-standard solutions. He dedicates time to personal experiments that blend different technologies and design principles, constantly pushing his own creative boundaries to find unique approaches.

Interesting fact: He conducted a creative experiment using AI to generate a 3D model and After Effects to animate a concept for a shoe designed by Apple.

Personality Overview

Slow To Decisions

Risk-averse

Social Proof Driven

They usually go by the book, following all rules and procedures.  They are unlikely to become strong champions as they don't prefer pushing other people. They are good and approachable with everyone, internally and externally.

Topics They Care About

Result-Driven Design
His focus is on creating design systems that directly impact business goals, such as tripling conversion rates and improving user onboarding for fintech and SaaS clients.
Creative Exploration
He experiments with combining AI and motion design for personal projects, demonstrating a passion for exploring new creative avenues outside of client-based work.
Effective Storytelling
When hiring, he prioritizes a deep understanding of design and storytelling over pure software skills, showing he values narrative in creative execution.

Media Appearances

Yash has no verified media appearances

Work History

2-2024
Founder and Creative Director at Cresco

Education

Yash has no verified education history

More Information

Social Presence :

Prographics :

Exp : 2 Location : Belagavi, Karnataka, India Job Level : Leadership Designation : Founder and Creative Director at Cresco
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Insights For Selling To Yash

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t rush them to make quick decisions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yash is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Yash

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Yash move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Yash take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Yash

Personality Compatibility


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