Yash Desai

Sharpshooter
DISC Type : CD

Global Associate Brand Manager, TRESemmé at Unilever

London, England, United Kingdom

Overview

Yash is a global brand marketing professional at Unilever, focusing on the TRESemmé brand. With a Masters in Marketing & Creativity from ESCP Business School, his expertise covers product innovation and brand communications, built upon previous roles at LOréal and NielsenIQ. Colleagues have described him as a creative mind with a unique thought process.

Driven by a genuine curiosity, Yash has a passion for storytelling and infuses his work with a subtle touch of humor. He enjoys learning from diverse industries and has a creative side that extends to performance, having participated and won an award in a film event.

He won second place in a film event for acting as the protagonist in a parody of the popular movie "Lagaan".

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They are very proud of what they do.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Global Brand Strategy
Leads and manages global master brand communications and engagement strategy for TRESemmé, ensuring consistent and premium brand positioning across key international markets.
Product Innovation
Focuses on creating product innovations at Unilever and previously led end-to-end product development for Garnier launches across emerging markets at L'Oréal.
Content Marketing
Directs creative agencies and oversees the creation of all branded assets for TRESemmé, and previously directed A+ content shoots for Amazon while at L'Oréal.

Media Appearances

Yash has no verified media appearances

Work History

7-2025
Global Associate Brand Manager, TRESemmé at Unilever
1-2025 - 6-2025
Product Development & Content Marketing Assistant, Emerging Markets, Garnier DMI at L'Oréal
5-2024 - 8-2024
Freelance Marketing Consultant at JK & Associates SA
4-2022 - 12-2023
Brand & Program Executive, Marketing Activations at Unilever
7-2021 - 4-2022
Consumer Insights Analyst - Client Consulting, BASES at NielsenIQ

Education

1-2024 - 12-2024
Masters in Marketing & Creativity from ESCP Business School
Education details unavailable from Institute of Management, Nirma University

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Middle Designation : Global Associate Brand Manager, TRESemmé at Unilever
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Insights For Selling To Yash

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yash is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yash

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Yash move?

  • They can take decisions very fast if you manage to convince them.
  • Can Yash take some risk or not?

  • The risks don’t matter much to them.

You And Yash

Personality Compatibility


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