Yasser Elgammal

Observer
DISC Type : ci

Head of Sales & Vendor Alliances at Dicker Data

Sydney, New South Wales, Australia

Overview

Yasser Elgammal is the General Manager of Sales, Cloud and Vendor Alliances at Dicker Data, with over 25 years of experience in the ANZ technology sector. He has a proven track record of driving revenue growth at major firms like VMware and APC. He holds a degree in Commerce from Western Sydney University.

During his tenure at Dicker Data, he has played a key role in the companys consistent double-digit growth in both revenue and profitability.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Channel Partner Success
His entire career, particularly at Dicker Data, has focused on enabling and growing a successful B2B channel sales ecosystem across the ANZ region.
Business Diversification
He actively advises IT partners to diversify their offerings, emphasizing innovation and adaptability to withstand economic fluctuations and unlock new revenue streams.
Go-to-Market Strategy
He has extensive experience defining and executing go-to-market strategies for enterprise software, spanning cloud, SaaS, cybersecurity, and AI.

Media Appearances

Blog and News | Dicker Data | Yasser Elgammal. Featured in Dicker Data Blog

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Yasser Elgammal - Head Of Sales & Vendor Alliances at Dicker Data. Featured in The Org

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Channel faces AI‑fuelled risk as partners lag on data resilience – Dicker Data Summit. Featured in TechPartner.news

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Work History

11-2014
Head of Sales & Vendor Alliances at Dicker Data
5-2014 - 12-2014
Country Manager, Australia / New Zealand at Fusion-io
1-2011 - 4-2014
Director of Sales and Marketing at Presilient
Regional Sales Director, New Business at VMware
National Sales Manager, ANZ at APC by Schneider Electric

Education

1991 - 1993
Commerce from Western Sydney University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Head of Sales & Vendor Alliances at Dicker Data
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Insights For Selling To Yasser

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yasser is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Yasser

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Yasser move?

  • They like to analyze well and then make their decisions.
  • Can Yasser take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Yasser

Personality Compatibility


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