Yatinder Kataria

Inquirer
DISC Type : dc

Co-Founder at YoCreativ Private Limited

Gurgaon, Haryana, India

Overview

Yatinder is the Co-Founder of YoCreativ, a digital marketing agency based in Gurgaon. Leveraging his background in Computer Engineering and an MBA from IIM Lucknow, he specializes in providing SEO, web development, and content creation services to startups and brands across various industries, including healthcare and e-commerce.

Described as driven and unconventional, Yatinder transitioned from corporate roles in HR and IT to entrepreneurship. He values building his professional network and is committed to his teams development, recently organizing a financial literacy session for them. He also makes time for personal connections with old school friends.

He founded YoCreativ after being frustrated with the lack of reliable service from other web development companies.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Marketing for Startups
His agency, YoCreativ, focuses on providing digital marketing, web development, and content creation services to help brands and startups grow their online presence.
Entrepreneurial Journey
He made a significant career change from being an IT professional and HR manager at large companies to starting and building his own digital agency from scratch.
SEO Strategy
His company has a strong focus on delivering tailored SEO services, including local SEO and strategies for specific industries like healthcare, education, and real estate.

Media Appearances

Yatinder has no verified media appearances

Work History

6-2016
Co-Founder at YoCreativ Private Limited
10-2013 - 5-2016
HR Manager at PolicyBazaar.com
6-2011 - 4-2013
HR Manager at Ranbaxy
11-2004 - 5-2008
Analyst Programmer at Syntel

Education

2009 - 2011
Master of Business Administration (MBA) from Indian Institute of Management, Lucknow
2000 - 2004
Computer Engineering from Malaviya National Institute of Technology Jaipur

More Information

Social Presence :

Prographics :

Exp : 17 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Co-Founder at YoCreativ Private Limited
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Insights For Selling To Yatinder

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yatinder is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Yatinder

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yatinder move?

  • Their decision making speed is somewhere in the middle.
  • Can Yatinder take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Yatinder

Personality Compatibility


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