Yelena Mejova

Critic
DISC Type : C

Editor in Chief of EPJ Data Science at Springer Nature Group

Turin, Piedmont, Italy

Overview

Dr. Yelena Mejova is a Senior Research Scientist at the ISI Foundation and co-Editor-in-Chief of EPJ Data Science. Her research utilizes web data and AI to understand public health, combat misinformation, and drive social impact. Colleagues describe her as a passionate researcher who is fun to work with.

Outside of her research, Yelena has a long-standing passion for music and is an avid piano player. She considered pursuing it professionally before choosing a career in computer science, which she saw as a field with broad, practical applications, but continues to play for enjoyment.

Her research into anti-immigration advertising on Facebook in Italy won a prestigious Best Paper Award at the CHI 2021 conference.

Personality Overview

Negotiator

Critic

Precise

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Digital Epidemiology
Her core research involves using social media and web data to track lifestyle diseases, monitor public health signals, and understand wellbeing on a large scale.
Data for Social Good
A primary focus of her work at the ISI Foundation is applying data science to social impact and sustainability, including collaborations with humanitarian organizations.
Combating Misinformation
She frequently researches and speaks about tracking health misinformation, vaccine hesitancy, and political echo chambers on social media platforms.

Media Appearances

Yelena has no verified media appearances

Work History

1-2023
Editor in Chief of EPJ Data Science at Springer Nature Group
7-2018
Senior Research Scientist at ISI Foundation
11-2013 - 7-2018
Scientist at Qatar Computing Research Institute
5-2012 - 11-2013
Postdoctoral researcher at Yahoo
8-2007 - 5-2012
Student Researcher at The University of Iowa

Education

2007 - 2012
PhD from University of Iowa
2003 - 2007
Bachelor of Science from Minnesota State Moorhead

More Information

Social Presence :

Prographics :

Exp : 18 Location : Turin, Piedmont, Italy Job Level : N/A Designation : Editor in Chief of EPJ Data Science at Springer Nature Group
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Insights For Selling To Yelena

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yelena is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Yelena

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Yelena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yelena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yelena

Personality Compatibility


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