Yi Hong

Questioner
DISC Type : c

Director, Growth Insights at Trupanion

Seattle, Washington, United States

Overview

Yi has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Yi has no verified topics they care about

Media Appearances

Yi has no verified media appearances

Work History

10-2025
Director, Growth Insights at Trupanion
4-2022 - 9-2025
Senior Manager, Growth Insights at Trupanion
2-2020 - 4-2022
Business Intelligence Manager at Trupanion
7-2019 - 1-2020
Senior Marketing Data Analyst at Trupanion
5-2018 - 6-2019
Data Analyst at Trupanion

Education

2012 - 2014
Master of Public Administration (MPA) from University of Washington
2013 - 2014
Certificate of Technology Entrepreneurship from University of Washington

More Information

Social Presence :

Prographics :

Exp : 11 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Director, Growth Insights at Trupanion
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Insights For Selling To Yi

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yi take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Yi

Personality Compatibility


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