Yining Shi

Critic
DISC Type : C

Director of Product Engineering at Runway

New York, New York, United States

Overview

Yining has no verified overview

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Yining has no verified topics they care about

Media Appearances

Yining has no verified media appearances

Work History

2-2025
Director of Product Engineering at Runway
8-2023 - 2-2025
Senior Engineering Manager at Runway
3-2021 - 8-2023
Engineering Manager at Runway
7-2019 - 3-2021
Senior Software Engineer at Runway
10-2018
Adjunct Professor at New York University

Education

2014 - 2016
Master's Degree from New York University
2010 - 2014
Bachelor's Degree from Beijing University of Posts and Telecommunications

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Product Engineering at Runway
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Insights For Selling To Yining

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yining is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Yining

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Yining move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yining take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yining

Personality Compatibility


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