YJ Kim

Evaluator
DISC Type : Dcs

Chief Operating Officer at Auradine

Santa Clara, California, United States

Overview

YJ has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

YJ has no verified topics they care about

Media Appearances

YJ has no verified media appearances

Work History

10-2025
Chief Operating Officer at Auradine
5-2014 - 8-2025
Chief Executive Officer, Board member at MagnaChip Semiconductor
5-2014 - 5-2015
Chief Executive Officer (interim) at MagnaChip Semiconductor
5-2013 - 5-2014
Executive Vice President & General Manager at MagnaChip Semiconductor
1-2012 - 5-2013
Vice President, Infrastructure Processor Division at Cavium, Inc.

Education

8-1987 - 6-1988
Master's degree from Cornell University
2016 - 2016
Executive Program from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Santa Clara, California, United States Job Level : Leadership Designation : Chief Operating Officer at Auradine
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Insights For Selling To YJ

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with YJ is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from YJ

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will YJ move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can YJ take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And YJ

Personality Compatibility


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