Yogesh Adhate

Enigma
DISC Type : dci

Co-Founder at Hyuman

Mumbai, Maharashtra, India

Overview

Yogesh Adhate is the founder of Hyuman, a womens personal care brand. With a background in finance, including a Masters from Jamnalal Bajaj Institute and experience managing HNI portfolios, he now focuses on D2C growth, P&L management, and building brands from the ground up, having previously scaled revenue at HyugaLife and Nutrizoe.

Based on his public posts, Yogesh appears to be a transparent and candid founder who is open about the challenges and mistakes of the entrepreneurial journey. He values practical business-building over superficial metrics and seems to have a good sense of humor, even using AI for a self-esteem boost.

Unique fact: He proudly grew his D2C brand to a significant point with ₹0 spent on Meta or Google ads, challenging the classic startup playbook.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

D2C Growth Strategy
He openly shares his unconventional approach to D2C, focusing on profitability and sustainable growth channels over heavy spending on traditional platforms like Meta.
Women's Self-Care
As the founder of Hyuman, his professional mission is to empower women by making self-care accessible and building confidence through his products.
Founder Transparency
He is unusually candid about the realities of building a startup, openly discussing financial mistakes, team-building challenges, and the daily grind.

Media Appearances

Yogesh has no verified media appearances

Work History

4-2025
Co-Founder at Hyuman
9-2024 - 3-2025
AVP - Commercial at HyugaLife
12-2021 - 9-2024
Category Manager at HyugaLife
4-2020 - 10-2021
Category Manager at Nutrizoe
5-2019 - 2-2020
Associate Partner at Legacy Investment Managers

Education

2017 - 2019
Masters in Finance from Jamnalal Bajaj Institute of Management Studies
2010 - 2013
Bachelor Of Business Management In International business (BBM-IB) from Maharashtra Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 7 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Co-Founder at Hyuman
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Insights For Selling To Yogesh

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yogesh is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Yogesh

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Yogesh move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Yogesh take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Yogesh

Personality Compatibility


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