Yogie Kanagaraajah

Doer
DISC Type : ds

Founder & CEO at Sano Nuts

New York, New York, United States

Overview

Yogie Kanagaraajah is the founder of Sano Nuts, a family-run, NY-based company specializing in ethically sourced nuts and dried fruit. An immigrant from Sri Lanka with a background as a chef, he is focused on providing healthy, environmentally conscious snacks. His company holds MWBE, ACDBE, and NMSDC certifications.

Originally from Sri Lanka, Yogie moved to New York City in 1986. His passion for food is deeply connected to his family and community, which inspired him to start a business with his wife and two sons. He believes in giving back to the farmers who make our meals possible.

He began his journey in the United States as a chef, learning how food shapes the lives of people and communities.

Personality Overview

Risk-Accepting

Fast-paced

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Ethical Sourcing
His company mission is to provide ethically sourced cashews from West Africa and ensure the farmers who grow the food are taken care of.
Family Business
He runs Sano Nuts as a family-owned business along with his wife and two sons, reflecting his deep belief in the importance of family.
Sustainable Supply Chains
He is actively seeking international partners for cashew processing and sustainable packaging materials, demonstrating a focus on environmental impact.

Media Appearances

Yogie has no verified media appearances

Work History

Founder & CEO at Sano Nuts
Operating Partner at Very Good Bread LLC
Co-Founder at SUNDANCE CAFE (SOLD)

Education

Yogie has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO at Sano Nuts
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Insights For Selling To Yogie

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yogie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yogie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yogie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yogie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yogie

Personality Compatibility


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