Moray MacLennan in

Moray MacLennan

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Founder at Leaping Fish
📍 Bangkok City, Thailand

Moray MacLennan is a global product and go-to-market strategist with over 15 years of experience in health tech and B2B SaaS. As the founder of Leaping Fish, she helps tech companies clarify their value propositions to accelerate sales. Described by colleagues as a transformational and authentic leader, she holds a Bachelor of Dramatic Arts.

Her passion for effective communication stems from her background in dramatic arts and an early job where she was nicknamed a "dialogue merchant" for her ability to trade in conversations and stories. This interest in narrative shapes her professional approach to building compelling sales and product strategies.

Unique fact: In one of her first jobs, her boss called her a "dialogue merchant, " a moniker that has stuck with her.

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Experience
15 Years
Current Role
Founder
Job Level
Leadership
Location
Bangkok City, Thailand
Personality Overview

How Moray shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Moray cares about

GTM Messaging
Her current focus as the founder of Leaping Fish is helping B2B tech companies make their value obvious through effective go-to-market messaging and positioning to speed up sales cycles.
Value Propositions
A core theme in her work and social media posts is the importance of tying product features to outcomes buyers care about, defining a clear and differentiated value proposition.
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Career

Work history

1-2024
Founder
Leaping Fish
3-2025
Strategic Advisor
The CareVoice
8-2022 - 6-2024
Solution Lead | B2B2C SaaS
Amplify Health
8-2019 - 7-2022
General Manager | North America
Vitality Global
11-2015 - 8-2019
Principle Specialist | China Market Entry
Vitality Global
In the press

Media appearances

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Education
Education details unavailable
Saïd Business School, University of Oxford
1991 - 1994
Bachelor of Dramatic Arts
University of the Witwatersrand
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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