Yogita Bhat

Questioner
DISC Type : c

Brand Manager Skinn Fragrances at Titan Company Limited

Bengaluru, Karnataka, India

Overview

Yogita Bhat is a seasoned Brand Manager with over 13 years of experience, currently leading the Skinn Fragrances portfolio at Titan. Her expertise spans FMCG, fine fragrances, and retail, with a proven history of managing complete brand P&L for major brands at both Titan and Tata Consumer Products.

She is deeply passionate about the academic principles of her field, demonstrated by her recent completion of a masterclass with marketing guru Philip Kotler. Yogita holds a strong personal connection to the Tata Group, an admiration she has carried since her time at Manipal University before she first joined the company.

Interesting fact: Yogita won the prestigious "Impulse Marketing Excellence Award" for Social Media Campaign of the Year.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Fragrance Marketing
Currently leads the entire product and marketing strategy for Skinn by Titan, one of India's largest fine fragrance brands, and recently launched the SKINN 24Seven line.
Brand P&L Management
Has been responsible for the complete P&L and growth strategy for multiple high-turnover brands at both Titan and Tata Consumer Products.
Award-Winning Campaigns
Won the "Impulse Marketing Excellence Award" under the Social Media Campaign of the Year category for her successful "Notes from the Perfumer" campaign.

Media Appearances

Yogita has no verified media appearances

Work History

2-2022
Brand Manager Skinn Fragrances at Titan Company Limited
5-2019 - 12-2021
Brand Manager at Tata Consumer Products
2-2018 - 4-2019
Marketing Manager at Arctic Fox
4-2016 - 2-2018
Brand Consultant at CBRE
5-2013 - 5-2014
Senior Officer Merchandising at Titan Company Limited

Education

Yogita has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Brand Manager Skinn Fragrances at Titan Company Limited
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Insights For Selling To Yogita

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yogita is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Yogita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yogita move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Yogita take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Yogita

Personality Compatibility


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