Tushar Nerkar

Critic
DISC Type : C

Chief Marketing Manager at Arvind Limited

Mumbai, Maharashtra, India

Overview

Tushar Nerkar is the Chief Marketing Manager at Arvind Limited, bringing over 11 years of experience in brand and campaign strategy. An award-winning expert in digital and integrated marketing, he holds certifications in Artificial Intelligence and Design Thinking from Stanford GSB, focusing on delivering innovative and impactful marketing initiatives.

He has a deep appreciation for the creative process behind brand building, often sharing behind-the-scenes content from ad shoots. Tushar values clever and humorous advertising, showing a personal passion for campaigns that tell smart, engaging stories and connect with audiences on an emotional level through authenticity.

Unique fact: When his company, Arvind, was celebrated for its association with the show Kaun Banega Crorepati, he had his parents receive the commemorative trophy on his behalf.

Personality Overview

Negotiator

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand Storytelling
He believes the "boldest storytelling comes from the truest stories, " emphasizing that brand legacy is built on heritage, not just hashtags.
Authentic Branding
Focuses on how clothing makes people feel, not just how it looks, by partnering with authentic and relatable personalities for campaigns.
Entertainment Partnerships
Leverages associations with popular shows like 'Kaun Banega Crorepati' and 'India's Got Talent' to enhance brand visibility and connect with diverse audiences.

Media Appearances

Tushar Nerkar joins Arvind Limited as chief marketing manager. Featured in afaqs.com

See Now

Work History

12-2023
Chief Marketing Manager at Arvind Limited
2-2023 - 12-2023
Head of Marketing at Parag Milk Foods
9-2021 - 2-2023
Brand Manager at Parag Milk Foods
5-2019 - 9-2021
Category Manager at Havmor Ice Cream Pvt Ltd
10-2017 - 4-2019
Assistant Marketing Manager at Jet Airways

Education

2017 - 2018
Master's degree from SPJIMR SP Jain Institute of Management & Research
2013 - 2015
Master of Business Administration (MBA) from Chetana's R. K. Institute of Management and Research

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Chief Marketing Manager at Arvind Limited
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Insights For Selling To Tushar

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tushar is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tushar

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tushar move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tushar take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tushar

Personality Compatibility


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