Yolanda Maliepaard

Activist
DISC Type : Cd

BD & Growth | Financial Services at Salesforce

Sydney, New South Wales, Australia

Overview

Yolanda is a commercial and growth leader with over 20 years of experience in high-value environments across investment banking, professional services, and enterprise technology. Educated at Leiden University with a Master of Laws, her expertise lies in structuring complex, multi-region deals and managing C-suite relationships for global accounts.

An experienced international professional, Yolanda has lived and worked in 15 different countries and speaks several languages fluently. She founded her own practice to deliver sales, leadership, and public speaking programs, demonstrating a passion for executive coaching and communication.

Unique fact: Her career has spanned four continents, working with major multinational corporations from her start in banking.

Personality Overview

Perfectionist

Meticulous

Logical And Quick

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Global Deal-Making
Her career is defined by originating, structuring, and closing large-scale, multi-year commercial deals for global financial services and technology clients.
Financial Services Tech
In her role at Salesforce, she focuses on complex integration and automation programs for enterprise clients within the financial services portfolio.
Executive Communication
Founded a practice focused on sales effectiveness and leadership training, including designing and delivering public speaking programs for senior banking executives.

Media Appearances

Yolanda has no verified media appearances

Work History

2025
BD & Growth | Financial Services at Salesforce
2017 - 2024
Associate Partner | Financial Services | Global Business Development Leader at EY
2014 - 2017
Founder & Lead Facilitator | Sales & Leadership Training | Public Speaking for Execs at Maliepaard Holdings
2008 - 2014
Head of Multinational Corporate Coverage ANZ | Corporate & Investment Banking at BNP Paribas
1997 - 2008
International Banker - Corporate & Investment Banking at ABN AMRO Bank N.V.

Education

Master of Laws - LL.M from Leiden University
Bachelor of Laws - LL.B from Leiden University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Sydney, New South Wales, Australia Job Level : N/A Designation : BD & Growth | Financial Services at Salesforce
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Insights For Selling To Yolanda

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yolanda is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Yolanda

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Yolanda move?

  • Their decision making speed is somewhere in the middle.
  • Can Yolanda take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Yolanda

Personality Compatibility


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