Yolanda Ortiz Almanza
Login to view DISC.Yolanda Ortiz Almanza is the Deputy General Director of Commercial & Marketing for Latam at Iké Asistencia, where she leads commercial strategy and innovation. A long-tenured executive, she recently spearheaded the launch of the worlds first "Assistech. " She holds a Global MBA and has studied at Yale School of Management.
She is passionate about creating a personalized customer journey, emphasizing the importance of human connection even as technology like AI is integrated. Yolanda champions adapting to consumer preferences in Latin America, such as the high utilization of digital channels like WhatsApp for service.
Unique fact: Yolanda and her team were pioneers of mobile-based roadside assistance in Mexico.
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