Yolanda Ortiz Almanza

Questioner
DISC Type : c

Directora General Adjunta Comercial & Marketing Latam at Iké Asistencia

Mexico City, Mexico

Overview

Yolanda Ortiz Almanza is the Deputy General Director of Commercial & Marketing for Latam at Iké Asistencia, where she leads commercial strategy and innovation. A long-tenured executive, she recently spearheaded the launch of the worlds first "Assistech. " She holds a Global MBA and has studied at Yale School of Management.

She is passionate about creating a personalized customer journey, emphasizing the importance of human connection even as technology like AI is integrated. Yolanda champions adapting to consumer preferences in Latin America, such as the high utilization of digital channels like WhatsApp for service.

Unique fact: Yolanda and her team were pioneers of mobile-based roadside assistance in Mexico.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Assistech Innovation
Led the launch of the world's first "Assistech, " aiming to revolutionize the assistance industry by blending technology with a persistent focus on personalized human service.
Digital-First Strategy
Championed the company's transition from traditional telemarketing to a 100% digital approach, meeting customers on their preferred channels like WhatsApp.
LatAm Consumer Trends
Focuses on developing solutions for emerging trends in Latin America, particularly within the growing ecosystems of health, travel, and pet services.

Media Appearances

Yolanda has no verified media appearances

Work History

11-2021
Directora General Adjunta Comercial & Marketing Latam at Iké Asistencia
8-2010 - 11-2021
Chief Marketing Officer at Iké Asistencia
9-2006 - 7-2010
CEO at GCS
1-2003 - 8-2006
Directora de ventas y marketing at Iké Asistencia
1-2000 - 1-2003
Sales and marketing manager at Iké Asistencia

Education

4-2021 - 7-2021
Diplomatura from Yale School of Management
2-2021 - 6-2021
Diplomatura from Needed.Education

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mexico City, Mexico Job Level : N/A Designation : Directora General Adjunta Comercial & Marketing Latam at Iké Asistencia
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Insights For Selling To Yolanda

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yolanda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yolanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yolanda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yolanda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Yolanda

Personality Compatibility


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