Yolanda "Yolee" Cardiff, CCTE, CTE

Evaluator
DISC Type : DSC

Head of Corporate & Entertainment Travel - Global Sales, America at Meliá Hotels International

Los Angeles Metropolitan Area, United States

Overview

Yolanda has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Yolanda has no verified topics they care about

Media Appearances

Yolanda has no verified media appearances

Work History

3-2026
Head of Corporate & Entertainment Travel - Global Sales, America at Meliá Hotels International
1-2023 - 3-2026
Director of Global Sales Corporate & Luxury Travel, America at Meliá Hotels International
10-2021 - 12-2022
Director of Sales and Marketing - USA Hotels at Meliá Hotels International
12-2019 - 12-2021
Realtor Sales Associate Century 21 iProperties Hawaii at Hawaii Life Real Estate Brokers
8-2018 - 11-2019
Sales Corporate Groups – MICE at DoubleTree by Hilton Alana Waikiki Beach

Education

Aligning Sales and Strategy from Harvard Business School
NBTA from University of Houston, Conrad N. Hilton College of Hotel and Restaurant Management

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Corporate & Entertainment Travel - Global Sales, America at Meliá Hotels International
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Insights For Selling To Yolanda "Yolee"

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yolanda "Yolee" is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Yolanda "Yolee"

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Yolanda "Yolee" move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Yolanda "Yolee" take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Yolanda "Yolee"

Personality Compatibility


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