Yona Smith in

Yona Smith

Initiator · DISC type Di
Sr. Director of Franchise Development Marketing at Threshold Brands
📍 Edmond, Oklahoma, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Sr. Director of Franchise Development Marketing
Job Level
Senior
Location
Edmond, Oklahoma, United States
Personality Overview

How Yona shows up

Risk-Accepting
Impact-Oriented
Friendly Challenger

They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Yona cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2023
Sr. Director of Franchise Development Marketing
Threshold Brands
10-2021
Director of Franchise Development Marketing
Threshold Brands
2-2021 - 9-2021
Marketing Director, Franchise Development
Premium Service Brands
8-2018 - 2-2021
Senior Marketing Manager, Franchise Development
Homewatch Caregivers | Authority Brands
9-2011 - 8-2018
Franchise Development Marketing Manager
Homewatch CareGivers
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2006
MBA
University of Colorado Denver
1993 - 1997
BA
University of Oklahoma
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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