Yona Smith

Initiator
DISC Type : Di

Sr. Director of Franchise Development Marketing at Threshold Brands

Edmond, Oklahoma, United States

Overview

Yona has no verified overview

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Yona has no verified topics they care about

Media Appearances

Yona has no verified media appearances

Work History

1-2023
Sr. Director of Franchise Development Marketing at Threshold Brands
10-2021
Director of Franchise Development Marketing at Threshold Brands
2-2021 - 9-2021
Marketing Director, Franchise Development at Premium Service Brands
8-2018 - 2-2021
Senior Marketing Manager, Franchise Development at Homewatch Caregivers | Authority Brands
9-2011 - 8-2018
Franchise Development Marketing Manager at Homewatch CareGivers

Education

2004 - 2006
MBA from University of Colorado Denver
1993 - 1997
BA from University of Oklahoma

More Information

Social Presence :

Prographics :

Exp : 16 Location : Edmond, Oklahoma, United States Job Level : Senior Designation : Sr. Director of Franchise Development Marketing at Threshold Brands
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Insights For Selling To Yona

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yona is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Yona

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Yona move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Yona take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Yona

Personality Compatibility


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