Yonatan Zur

Critic
DISC Type : C

Co-Founder & CEO at Regulus

Israel

Overview

Yonatan Zur is the Co-Founder and CEO of Regulus, a company developing autonomous defense networks against uncrewed systems. With a background in the Israeli Air Force and a design degree from Bezalel Academy, he brings a unique blend of operational and user-experience expertise. Colleagues describe him as creative, professional, and knowledgeable.

Drawing on an M. Phil from Tel Aviv University and a B. Des in Industrial Design, Yonatan has a strong academic foundation in both philosophy and the arts. He is passionate about entrepreneurship, having participated in the 8200 EISP accelerator and later volunteering as a UX mentor for early-stage startups in the program.

He is the co-inventor on a patent for a system that provides surveillance of an area or space.

Personality Overview

Precise

Critic

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Counter-UAS Technology
As CEO of Regulus, his work is centered on creating autonomous solutions to detect, coordinate, and neutralize threats from uncrewed air, land, and sea vehicles.
GNSS Security
He co-invented a patented system for testing global navigation satellite system receivers for spoofing resiliency, a core focus of his company's technology.
UX/UI Mentorship
Leveraging his design background, he has mentored startups on product UI and UX through accelerators like 8200 EISP and Microsoft Ventures.

Media Appearances

Yonatan has no verified media appearances

Work History

1-2016
Co-Founder & CEO at Regulus
7-1995
Doing stuff at Israeli Air Force

Education

2011 - 2012
M.Phil from Tel Aviv University
2005 - 2010
B.Des from Bezalel Academy of Art and Design

More Information

Social Presence :

Prographics :

Exp : 30 Location : Israel Job Level : Leadership Designation : Co-Founder & CEO at Regulus
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Insights For Selling To Yonatan

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yonatan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Yonatan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Yonatan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yonatan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yonatan

Personality Compatibility


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