Yong Su Kim

Galvanizer
DISC Type : Id

EVP and Global Head of Video Services & Partnerships at Samsung Electronics

Seoul, South Korea

Overview

Yong Su Kim is the EVP and Global Head of Video Services & Partnerships at Samsung Electronics, leading the global business and product development for Samsungs TV platform, advertising, and gaming services. A Stanford and Columbia University alumnus, he previously scaled Googles SMB advertising business to billions in revenue.

He has deep entrepreneurial roots, having founded HanPerson. com, an internet company that built social web applications and games. Yong Su is passionate about expanding the global reach of Korean content, spearheading partnerships to bring K-Pop and K-dramas to worldwide audiences on Samsungs platforms.

Before his leadership roles at Google and Samsung, he founded a company that developed a crowd-sourced Q&A site and an early web-based Twitter client.

Personality Overview

Trusting

Self-Assured

Persuader

They are more likely to accept new and exciting technologies.  They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.


Topics They Care About

CTV Advertising
Leads Samsung Ads and actively participates in major industry events like the IAB NewFronts to drive innovation in the connected TV advertising space.
Streaming Content Strategy
Responsible for growing Samsung TV+ and Gaming Hub, bringing exclusive content like live K-Pop concerts and Korean dramas to the platform.
Korean Content Globalization
Passionate about bringing the "richness of Korean storytelling to more viewers worldwide" through strategic content partnerships for Samsung's platforms.

Media Appearances

Samsung Electronics announces new leadership to ensure future .... Featured in The Korea Herald

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Work History

12-2023
EVP and Global Head of Video Services & Partnerships at Samsung Electronics
4-2015 - 10-2022
VP Americas Sales, Google Customer Solutions at Google
5-2010 - 3-2015
Managing Director, Global Revenue Strategy and Operations, Google Customer Solutions at Google
3-2006 - 4-2010
CEO and Founder at HanPerson.com
8-2004 - 2-2006
Director, Office of the CTO at WebEx Communications

Education

1993 - 1995
Master of Science - MS from Stanford University
1989 - 1993
Bachelor of Arts - BA from Columbia University
Education details unavailable from Island School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Seoul, South Korea Job Level : Leadership Designation : EVP and Global Head of Video Services & Partnerships at Samsung Electronics
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Insights For Selling To Yong Su

During A Call Or A Meeting

DO's

  • Talk about some of the cool and impressive features of your product
  • Focus on building a relationship, it can play a key role in their decision making
  • Talk about other customers and how they have derived value from your product

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yong Su is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Yong Su

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Yong Su move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Yong Su take some risk or not?

  • If necessary, they will be ready to take risks.

You And Yong Su

Personality Compatibility


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