Yoni Avital

Energizer
DISC Type : I

Co-founder & COO at ControlUp

Israel

Overview

Yoni Avital is the Co-founder and Chief Evangelist of ControlUp, a leading platform in Digital Employee Experience (DEX). With over 15 years of expertise in virtualization and end-user computing, he has played pivotal roles as COO and CTO, driving the companys growth. He earned a BA in Economics from Tel-Aviv Yafoo Academic College.

Based in Tel Aviv, Israel, Yoni lives with his wife and three children. He is an avid traveler and hiker, with a particularly memorable early-morning hike in Yosemite. In his downtime, he enjoys watching football games with his son and drinking a nice white wine in warmer weather.

Unique Fact: The idea for ControlUp came from a simple question nobody could answer while he was a consultant: "How many users are on each server right now?"

Personality Overview

Relationship Oriented

Big Picture Person

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Digital Employee Experience (DEX)
As Co-founder and Chief Evangelist of a leading DEX company, this is his core professional focus, and he frequently speaks on the topic in interviews and podcasts.
Virtualization & EUC
His career is built on deep expertise in Citrix and VMware, and ControlUp was founded to solve complex troubleshooting issues in virtual desktop environments.
Startup Origin Stories
He has recently shared the founding story of ControlUp on multiple podcasts, detailing its journey from a simple utility to a major enterprise platform.

Media Appearances

Episode #10 - Conversation with Yoni Avital, ControlUp Co‑founder & COO. Featured in ControlUp Community

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Bonus: Yoni Avital, ControlUp - Code Story. Featured in Code Story

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ITechnology Interview with Yoni Avital, COO & Co‑Founder at ControlUp. Featured in CIO Influence

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Work History

7-2018
Co-founder & COO at ControlUp
1-2011 - 7-2018
Co-founder & CTO at ControlUp
1-2008 - 1-2011
Technical Team Leader at ControlUp
4-2001 - 1-2008
SBC Expert at Commart Technologies
1-2000 - 4-2001
Project Manager at A.N.C

Education

2004 - 2006
BA in Economics from Tel-Aviv Yafoo Academic college

More Information

Social Presence :

Prographics :

Exp : 26 Location : Israel Job Level : Leadership Designation : Co-founder & COO at ControlUp
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Insights For Selling To Yoni

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yoni is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Yoni

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Yoni move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Yoni take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Yoni

Personality Compatibility


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