Yorky Pichardo-Binet in

Yorky Pichardo-Binet

Critic · DISC type C
Sr. Director, Consumer Insights at OLAPLEX
📍 New York City Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Sr. Director, Consumer Insights
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Yorky shows up

Objective Thinker
Information Seeker
Negotiator

It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Yorky cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2025
Sr. Director, Consumer Insights
OLAPLEX
10-2022 - 10-2025
Director, Global Insights & Analytics
Colgate-Palmolive
2019 - 2022
Director, Consumer Insights, North America
The Estée Lauder Companies Inc.
2014 - 2019
Consumer Insights Lead
Bayer
2007 - 2014
Global Consumer Insights Manager
Merck
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BBA
Bernard M. Baruch College, New York, NY
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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