Yorky Pichardo-Binet

Critic
DISC Type : C

Sr. Director, Consumer Insights at OLAPLEX

New York City Metropolitan Area, United States

Overview

Yorky has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Yorky has no verified topics they care about

Media Appearances

Yorky has no verified media appearances

Work History

10-2025
Sr. Director, Consumer Insights at OLAPLEX
10-2022 - 10-2025
Director, Global Insights & Analytics at Colgate-Palmolive
2019 - 2022
Director, Consumer Insights, North America at The Estée Lauder Companies Inc.
2014 - 2019
Consumer Insights Lead at Bayer
2007 - 2014
Global Consumer Insights Manager at Merck

Education

BBA from Bernard M. Baruch College, New York, NY

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Sr. Director, Consumer Insights at OLAPLEX
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Insights For Selling To Yorky

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yorky is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Yorky

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Yorky move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Yorky take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Yorky

Personality Compatibility


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