Yudhishthir Ruia

Evaluator
DISC Type : scd

Member of Founding Family at Essar

Mumbai, Maharashtra, India

Overview

As a third-generation member of Essar, Yudhishthir leads the groups green mobility ecosystem, including GreenLine, UGEL, and BEM. The NYU Stern School of Business graduate is focused on decarbonizing India’s road logistics through LNG, EVs, and scalable fueling infrastructure to build a practical, tech-driven, low-emission transport platform.

He has shown a long-standing passion for community empowerment. At sixteen, he founded "Anthaprerna, " a skill development program that has helped women in coastal villages become self-sufficient by providing training in bakery and garment manufacturing, along with business management and accounting skills.

Unique fact: Fresh out of college in 2022, he joined his father, Anshuman Ruia, for a four-day deep dive at Black Boxs HQ to fundamentally transform the companys business strategy towards higher margins.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Green Mobility
He is leading Essar’s initiatives in clean mobility, aiming to decarbonize India's road logistics through LNG and electric heavy-duty trucks.
Energy Transition
His work focuses on building a scalable, sustainable fueling infrastructure to support the large-scale shift away from traditional fuels in commercial transport.
Women's Empowerment
As a teenager, he founded a mission to provide vocational training and business skills to rural women, helping them achieve economic independence.

Media Appearances

Yudhishthir has no verified media appearances

Work History

8-2022
Member of Founding Family at Essar

Education

8-2018 - 5-2022
Bachelor of Science - BS from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 3 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Member of Founding Family at Essar
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Insights For Selling To Yudhishthir

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yudhishthir is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Yudhishthir

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Yudhishthir move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Yudhishthir take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Yudhishthir

Personality Compatibility


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