Yuliana Kandiak builds strategic partnerships at Oxylabs, focusing on web data engineering solutions. She holds a Bachelors in Business Administration from the University of Tartu and is pursuing a Masters in Business Management at Vilnius University, where she received an admission scholarship. Her background includes sales, lead generation, and market research.
She possesses a notable entrepreneurial drive, having founded and managed Accessory. Watch, an online business for watches and bracelets. Yuliana is deeply interested in consumer psychology and business dynamics, which was sparked by a course with a well-known Ukrainian entrepreneur and explored further in her academic research.
For her bachelors thesis, she investigated how the "bandwagon effect" and social proof influence the purchasing decisions of Generation Z on social media.
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