Yuna Park in

Yuna Park

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Senior Director, Brand Strategy & Insights at Nutrafol
📍 New York, New York, United States

Yuna Park is a Senior Brand Strategy & Insights Leader at Nutrafol, specializing in making consumers fall in love with brands through creative strategy and go-to-market plans. A graduate of Tufts University, she has led initiatives for iconic brands like Audi, H&M, and Crocs. Colleagues describe her as energetic, creative, smart, and a charismatic innovator.

She led the award-winning "Barbie & Ken Reunion" campaign, which leveraged brand partnerships and consumer input to decide the fates of the famous dolls.

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Experience
9 Years
Current Role
Senior Director, Brand Strategy & Insights
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Yuna cares about

Brand Storytelling
Focuses on creating narratives that make consumers "fall in love with brands" and is leading storytelling for Nutrafol's growing men's business.
Brand Authenticity
Authored an article on the importance of brand authenticity, consistency, and bold identity to build consumer trust and loyalty in a crowded market.
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Career

Work history

8-2023
Senior Director, Brand Strategy & Insights
Nutrafol
9-2022 - 8-2023
Senior Director of Brand Marketing
Nutrafol
6-2021 - 9-2022
Senior Director of Brand Activations
Freshly
9-2019 - 6-2021
Director of Engagement
Forsman & Bodenfors New York
11-2016 - 9-2019
Communications Planning Director
PHD
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
B.A.
Tufts University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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