Yunfeng Yang

Examiner
DISC Type : cs

CTO at Savant Labs

Palo Alto, California, United States

Overview

Yunfeng Yang is the Co-Founder and CTO of Savant Labs, bringing over 20 years of technical leadership across the entire data stack. His expertise includes architecting innovative B2B data platforms, demonstrated by his work at Lattice Engines and Dun & Bradstreet. He holds degrees from Tsinghua University and Santa Clara University.

He pioneered the Lattice Data Cloud, a system aggregating data on over 200 million businesses from more than 30, 000 signals.

Personality Overview

Unexpressive

Overcautious

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

B2B Data Platforms
Envisioned and led the development of the Atlas customer data platform for B2B marketers during his time as Chief Architect at Lattice Engines.
Generative AI
Has shown recent interest in the power of Generative AI to transform the Business Development Representative (BDR) landscape by discovering and cultivating social relations.
Full Data Stack
Possesses over 20 years of experience with a journey across every layer of the data stack, from collection to AI-driven actions and insights.

Media Appearances

Yunfeng has no verified media appearances

Work History

9-2021
CTO at Savant Labs
7-2019 - 12-2021
Chief Architect, Sales & Marketing Business Unit at Dun & Bradstreet
5-2017 - 7-2019
Chief Architect at Lattice Engines
7-2015 - 5-2017
Senior Architect at Lattice Engines
2-2014 - 7-2015
Architect Lead at EMC

Education

1996 - 1998
Master of Science - MS from Santa Clara University
1990 - 1995
Bachelor of Science - BS from Tsinghua University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Palo Alto, California, United States Job Level : Leadership Designation : CTO at Savant Labs
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Insights For Selling To Yunfeng

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yunfeng is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Yunfeng

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Yunfeng move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Yunfeng take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Yunfeng

Personality Compatibility


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