Yuval Ackerman

Initiator
DISC Type : Di

CEO (Chief Email Officer), Ethical email marketing consultant and strategist at Ethical Emails

United States

Overview

Yuval Ackerman is the CEO of Ethical Emails, an agency specializing in creating profitable, principled email strategies for mission-driven brands like B Corps. Her work focuses on human-centered, consent-based marketing. People describe her as an "email genius, " "powerhouse, " and "one of a kind, " with a knack for making email marketing engaging and effective.

Outside of marketing, Yuval is a songwriter, former music producer, and the creator of "Loving Against My Instincts, " a podcast about conscious relationships. A self-described full-time nomad and pasta enthusiast, she brings a creative and humanistic perspective to her work, drawing parallels between effective marketing and good songwriting.

Unique fact: Yuval believes a good songwriter is a marketer in disguise, using audience knowledge, storytelling, and repetition to capture and retain attention.

Personality Overview

Risk-Accepting

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Ethical Marketing
Her entire professional brand is built on helping companies market profitably without using "sleazy sales tactics, " focusing on consent, transparency, and building genuine relationships.
Revenue from Email
She specializes in helping marketing teams and CEOs find "6-figure revenue" hidden in their email lists, moving beyond vanity metrics to focus on real business impact.
Mission-Driven Brands
She specifically partners with B Corps, 1% for the Planet members, and other purpose-driven businesses to align their marketing with their core values.

Media Appearances

Meet Our Members: Yuval Ackerman from Ethical Emails. Featured in Impact Hub London

See Now

Work History

2-2020
CEO (Chief Email Officer), Ethical email marketing consultant and strategist at Ethical Emails
3-2025
Ethical email marketing consultant at The Colibrily Crew
2016
Music Producer at The Bathtub Studios
2003
Songwriter at The Bathtub Studios
3-2022 - 1-2023
Podcast Host at Loving Against My Instincts

Education

2016 - 2018
Bachelor's degree - Valedictorian from SAE Institute
2010 - 2013
Broadcast Journalism from Galei Tzahal

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Leadership Designation : CEO (Chief Email Officer), Ethical email marketing consultant and strategist at Ethical Emails
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Insights For Selling To Yuval

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuval is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Yuval

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Yuval move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Yuval take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Yuval

Personality Compatibility


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