Yuvika Rajan

Questioner
DISC Type : c

Director Sales Engineering at Mitek Systems

San Diego, California, United States

Overview

Yuvika Rajan is the Director of North American Sales Engineering at Mitek Systems, specializing in enterprise mobility and digital fraud prevention. A graduate of Georgia Tech, her colleagues describe her as knowledgeable, highly-motivated, and charismatic. She has progressively advanced through senior roles at Mitek since 2018.

Outside of her technical career, Yuvika is deeply committed to community service. She was honored with a "Global Community Impact Award" for her consistent dedication to volunteering, which includes activities like packing meals for those in need. She is passionate about helping her community.

She holds multiple patents and has co-authored publications on advanced multi-cell MIMO wireless communication systems.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Fraud Prevention
Actively shares thought leadership on designing layered solutions to combat digital fraud, a core focus of her current role at Mitek Systems.
Value Engineering
Advocates for a "linked and layered approach" to designing technical solutions that solve fundamental customer challenges and anticipate future risks.
Identity Verification
She frequently discusses how Mitek's identity verification platform helps businesses fight fraud, improve safety, and enhance the digital user experience.

Media Appearances

Yuvika has no verified media appearances

Work History

1-2024
Director Sales Engineering at Mitek Systems
11-2021 - 1-2024
Sr. Manager, Sales Engineering, North Americas at Mitek Systems
1-2020 - 11-2021
Sr. Sales Engineer at Mitek Systems
9-2015 - 2-2018
Sales Engineer, End User Computing, SLED at VMware
5-2012 - 9-2015
Sales Engineer at AirWatch by VMWare

Education

2010 - 2012
Masters from Georgia Institute of Technology
2006 - 2010
BE from Anna University Chennai

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Diego, California, United States Job Level : Mid-senior Designation : Director Sales Engineering at Mitek Systems
URL has been copied!

Insights For Selling To Yuvika

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuvika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yuvika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yuvika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yuvika take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Yuvika

Personality Compatibility


Other Mitek Systems Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.