Yvonne Gaudette

Captain
DISC Type : DS

Done-for-You Content + Guaranteed Media Placement | Visibility + SEO Authority + Buyer Traffic at Message & Funnel

Greater Lexington Area, United States

Overview

Yvonne Gaudette is the Founder and Fractional CMO at Fractional Marketing Solutions, specializing in B2B tech and professional services. With an MS from Boston University, she focuses on clarifying positioning and building consistent pipelines for founder-led companies. Colleagues describe her as a "brilliant marketing pro" and a "steady force" who excels at bringing clarity to complex situations.

There is no publicly available information regarding Yvonnes personal life or hobbies.

She played a key role in her previous companys up-listing to The Nasdaq, which raised $11. 5M from a public offering.

Personality Overview

Output-Driven

Decisive But Calm

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

B2B Growth Strategy
Her entire practice is focused on helping B2B tech and service companies clarify their positioning, set a clear growth direction, and build a consistent revenue pipeline.
Supporting Founders
She frequently addresses the specific challenges of founder-led businesses, such as system dependence and the need for scalable marketing structures to support growth.
Fractional Leadership
Advocates for fractional marketing leadership as a model for companies needing senior-level strategy and ownership without the overhead of a full-time executive.

Media Appearances

Yvonne has no verified media appearances

Work History

2022
Done-for-You Content + Guaranteed Media Placement | Visibility + SEO Authority + Buyer Traffic at Message & Funnel
10-2015
Founder & Fractional CMO at Fractional Marketing Solutions
10-2015
Fractional CMO Leadership That Aligns Marketing to Revenue at Fractional Marketing Solutions - Strategic Leadership for Innovative B2B & Service Businesses
10-2015
Interested to learn more? at Fractional Marketing Solutions - Book A Free Discovery Call
9-2013 - 4-2015
Vice President of Marketing | Cloud Based Service Provider | SaaS | Brand Visibility, Revenue Growth at SMTP, Inc.

Education

BS from Franklin Pierce University
MS from Boston University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Lexington Area, United States Job Level : Leadership Designation : Done-for-You Content + Guaranteed Media Placement | Visibility + SEO Authority + Buyer Traffic at Message & Funnel
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Insights For Selling To Yvonne

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yvonne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Yvonne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Yvonne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Yvonne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Yvonne

Personality Compatibility


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