Zach Bricker

Questioner
DISC Type : c

Head of Solutions Engineering & Data Activation, Americas at Supermetrics

Harrisburg, Pennsylvania, United States

Overview

Zach Bricker is the Head of Solutions Engineering & Data Activation at Supermetrics, where he leads discussions on leveraging marketing data. With a background in data science and development, he specializes in creating effective data stacks, unifying fragmented data sources, and demonstrating marketing effectiveness.

Outside of work, Zach is a self-described "turbo nerd" and a huge Pittsburgh Penguins fan. His passion for technology is also evident through his GitHub profile under the handle "datageek, " where he explores various development projects, including those using Python and R.

He began his tech journey at 19, working at an internet helpdesk, and credits his early success to mastering the art of using Google for problem-solving.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing Data Strategy
He frequently speaks on unifying disparate data sources, building robust marketing data stacks, and proving ROI in a world of data fragmentation.
AI in Marketing
Discusses using AI for paid media optimization and budget distribution, while stressing the need for human expertise to validate and interpret AI-driven insights.
Data Warehousing
He has led webinars focused on data warehouse mastery, helping marketers and agencies turn large volumes of data into actionable insights.

Media Appearances

Zach has no verified media appearances

Work History

4-2023
Head of Solutions Engineering & Data Activation, Americas at Supermetrics
5-2022 - 4-2023
Senior Sales Engineer - Marketing Analytics at Supermetrics
7-2017 - 5-2022
Data Scientist at WildFig Data
3-2016 - 5-2022
Quantitative Research Analyst at WildFig Data
2010 - 3-2016
Senior Developer at Puridiom

Education

Education details unavailable from Harrisburg University of Science and Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Harrisburg, Pennsylvania, United States Job Level : Mid-senior Designation : Head of Solutions Engineering & Data Activation, Americas at Supermetrics
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Insights For Selling To Zach

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zach is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Zach

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zach move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Zach take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Zach

Personality Compatibility


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