Zack Flannick in

Zack Flannick

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Director of AI & Martech Strategy at Ally
📍 Charlotte, North Carolina, United States

Zack is the Director of AI Strategy & Enablement at Ally, leveraging over 16 years of digital marketing and SEO experience. A graduate of Saint Francis University, he now spearheads Allys initiatives in generative AI for marketing. Colleagues describe him as creative, innovative, and hard-working.

Outside of his professional life, Zack is a husband and father. His interests suggest a strong connection to his faith, including involvement with Catholic professional communities and previous work with faith-based publishers, reflecting a blend of personal values and community engagement.

Unique fact: While at Ally, Zacks SEO leadership contributed to growing annual site visits from 8. 2 million to over 19 million.

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Experience
20 Years
Current Role
Director of AI & Martech Strategy
Job Level
Mid-senior
Location
Charlotte, North Carolina, United States
Personality Overview

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Communication Style
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Priorities

Topics Zack cares about

AI in Marketing
He directs and writes about Ally's experiments with generative AI, focusing on creating efficiencies in content creation and marketing operations.
Enterprise SEO Strategy
With a 16-year background, he has a deep expertise in SEO, having massively grown non-branded traffic and revenue through strategic initiatives.
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Career

Work history

8-2025
Director of AI & Martech Strategy
Ally
10-2021 - 8-2025
Director of SEO/GEO
Ally
3-2020 - 9-2021
VP of Marketing
TAN Books
4-2018 - 3-2020
Director, SEO & Content Marketing
Ally
4-2013 - 4-2018
SEO Manager
Ally
In the press

Media appearances

Exploring the Potential of AI: Ally's Marketing Team Tests the Waters. Featured in Ally
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Education
2001 - 2005
B.S.
Saint Francis University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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