Zak Benney

Inspirer
DISC Type : id

GTM at Kernel

London, England, United Kingdom

Overview

Zak is a Go-to-Market specialist at Kernel, providing AI-powered agents for revenue operations teams. His background includes commercial and marketplace strategy at high-growth tech companies like Getir and Gorillas. He holds a Bachelors degree from The London School of Economics and Political Science (LSE).

Beyond his work in tech, Zak is the Brand Owner for House of Benney, a distinguished firm of British goldsmiths. This role indicates a deep appreciation for heritage, fine craftsmanship, and the management of luxury brands.

Unique fact: His familys company, House of Benney, holds Royal Warrants as goldsmiths and silversmiths.

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI for Sales
His company, Kernel, builds custom AI agents to help go-to-market teams research companies and enhance revenue operations.
Go-to-Market Strategy
He has direct experience in GTM, marketplace, and commercial strategy from his roles at Kernel, Getir, and Gorillas.
Tech Recruiting
He is actively involved in hiring for Kernel, frequently posting about open roles in software engineering, talent, and sales.

Media Appearances

Zak has no verified media appearances

Work History

10-2024
GTM at Kernel
9-2020
Brand Owner at House of Benney
10-2023 - 10-2024
Founder Associate at Shuttle
4-2023 - 10-2023
Special Projects & Commercial Strategy at Getir
4-2022 - 3-2023
Marketplace Strategy at Gorillas

Education

2016 - 2019
Bachelor's degree from The London School of Economics and Political Science (LSE)
2010 - 2015
Education details unavailable from Marlborough College

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : N/A Designation : GTM at Kernel
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Insights For Selling To Zak

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zak is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Zak

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Zak move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Zak take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Zak

Personality Compatibility


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