Zak Hodgson

Commander
DISC Type : D

Founder, Automation Consultant at Sundale Systems

New York City Metropolitan Area, United States

Overview

Zak Hodgson is the founder of Sundale Systems, where he helps service businesses scale using AI-powered automation. Leveraging his background in sales, he builds custom systems to automate lead follow-up, internal workflows, and client onboarding. He attended the University at Buffalo.

He focuses on demystifying AI for business owners by offering practical, easy-to-use solutions and even specific prompts to solve immediate problems.

Personality Overview

Risk-Taker

Decisive

Strong-Willed

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI for Service Businesses
He is passionate about making AI accessible for service-based businesses, helping them automate tasks like lead follow-up and client onboarding to drive growth.
Automating Sales Pipelines
His background in sales informs his focus on building automated systems for CRMs and sales funnels to improve client retention and reduce manual work.
Custom Workflow Integration
He builds custom automations using tools like Make. com and Zapier, connecting different software platforms to streamline his clients' day-to-day operations.

Media Appearances

Zak has no verified media appearances

Work History

7-2025
Founder, Automation Consultant at Sundale Systems
4-2024 - 7-2025
Team Leader at Capnow
11-2022 - 4-2024
Sales Development Representative at Premium Merchant Funding
5-2021 - 7-2021
Marketing and Sales at JVKellyGroup, Inc

Education

2018 - 2022
Education details unavailable from University at Buffalo
2014 - 2018
Education details unavailable from Cold Spring Harbor High School

More Information

Social Presence :

Prographics :

Exp : 3 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder, Automation Consultant at Sundale Systems
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Insights For Selling To Zak

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zak is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Zak

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Zak move?

  • If convinced, they can reach decisions quite fast.
  • Can Zak take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Zak

Personality Compatibility


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