Zak Yuson

Trailblazer
DISC Type : ID

Senior Communications Specialist at The LEGO Foundation

Vejle, Region of Southern Denmark, Denmark

Overview

Zak Yuson is a Senior Communications Specialist at The LEGO Foundation, focusing on strategic messaging and stakeholder management. An alumnus of the Lee Kuan Yew School of Public Policy, he leverages his expertise in corporate social responsibility to align partners with organizational goals. Colleagues describe him as an exceptional professional with a commitment to social good.

Outside of work, Zak is passionate about youth development and playful learning. He was recently elected to the Governing Board of CISV International, a global non-profit for young people. In his personal time, he has recently become a father and is learning the Danish language.

He co-founded Lyf Solutions Inc. , a multimedia production company that partners with creative storytellers to produce fresh digital content.

Personality Overview

Achievement-Oriented

Informal

Persuasive

They prefer to ensure that they are in control of the situation.  They will fight for you if they come to believe in you. They are more likely to accept new and exciting technologies.

Topics They Care About

Playful Learning
His work at The LEGO Foundation and his personal passions center on how play can empower children to become creative, engaged, and lifelong learners.
Youth Development
Demonstrated by his recent election to the Governing Board of CISV International, a global organization focused on bringing young people together across cultures.
Strategic Communications
His current role involves providing strategic and day-to-day communications support for leadership, internal stakeholders, and implementation partners.

Media Appearances

Zak has no verified media appearances

Work History

7-2021
Senior Communications Specialist at The LEGO Foundation
3-2020 - 5-2021
Secretary General at COVID-19 Action Network Philippines
1-2018 - 5-2021
Co-Founder at Lyf Solutions Inc.
9-2018 - 3-2020
Director, Development and Government Engagement - Asia Pacific at Teach For All
2-2018 - 9-2018
Government and Private Sector Liaison at Action For Economic Reforms

Education

5-2008 - 3-2010
Master in Public Policy from Lee Kuan Yew School of Public Policy
2008 - 2010
Master’s Degree from Lee Kuan Yew School of Public Policy

More Information

Social Presence :

Prographics :

Exp : 7 Location : Vejle, Region of Southern Denmark, Denmark Job Level : Junior Designation : Senior Communications Specialist at The LEGO Foundation
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Insights For Selling To Zak

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zak is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Zak

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Zak move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Zak take some risk or not?

  • If necessary, they will be ready to take risks.

You And Zak

Personality Compatibility


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