Zara Khan

Sharpshooter
DISC Type : DC

Senior Marketing Manager at Equiton Inc

Toronto, Ontario, Canada

Overview

Zara Khan is a marketing leader specializing in brand strategy, corporate communications, and PR, with an MBA in Global Business. She has a proven record of driving brand awareness and business growth across diverse markets. Colleagues describe her as thoughtful, organized, enthusiastic, and knowledgeable, with a talent for building collaborations.

As a first-generation immigrant in Canada, Zara is deeply grateful for the countrys values of peace, opportunity, and belonging. She often reflects on authenticity, unity, and integrity, emphasizing her appreciation for community and the life she is building with her family in their new home.

She has a unique international background with professional and personal experience spanning Canada, Saudi Arabia, the UK, and India.

Personality Overview

Fast But Analytical

Rigorous & Demanding

ROI Driven

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Integrated Marketing
Leads comprehensive marketing and communications strategies, managing everything from brand identity and digital channels to PR and stakeholder engagement across her roles.
Brand Strategy
Focuses on creating consistent and compelling brand messaging to enhance awareness and portfolio visibility, a key responsibility at both Equiton and Centurion.
Authentic Leadership
Expresses admiration for authenticity and integrity in public life, believing these qualities resonate deeply and are essential for earning trust.

Media Appearances

Zara has no verified media appearances

Work History

7-2025
Senior Marketing Manager at Equiton Inc
11-2022 - 6-2025
Senior Marketing Specialist at Centurion Asset Management Inc.
11-2019 - 11-2022
Marketing and Communications Associate at World Education Services
10-2018 - 11-2019
Marketing and Sales Coordinator at Plus Travel Group
3-2017 - 3-2018
Marketing Production Coordinator at Niagara College KSA

Education

Master of Business Administration (MBA) from Coventry University
Bachelor of Commerce (B.Com) from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 8 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Senior Marketing Manager at Equiton Inc
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Insights For Selling To Zara

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Zara

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Zara move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Zara take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Zara

Personality Compatibility


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