Zareena Brown (She/Her)

Enthusiast
DISC Type : i

Group Chief People Officer at Admiral Group Plc

Three Rivers, England, United Kingdom

Overview

Zareena Brown is the Group Chief People Officer at Admiral Group plc, bringing over 30 years of global HR experience from the aerospace, retail, and FMCG sectors. She holds a Postgraduate Diploma in Human Resources Management and is known for driving transformative growth and enhancing people strategies in complex, multi-site organizations.

Outside of her executive career, Zareena is an avid reader with a clear interest in modern leadership and diversity-focused literature. She has mentioned enjoying reading new books while on holiday, indicating a passion for continuous learning and personal development even during her downtime.

Peers and colleagues consistently describe her as a visionary and strong leader who is unafraid to challenge the status quo to drive transformational change.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

People-Centric Culture
Publicly expresses pride and excitement in joining organizations with an amazing, people-focused culture, highlighting this as a key factor in her career choices.
Transformational Change
Recognized by colleagues for enabling transformational change through her vision and strategic thinking, with a track record of executing initiatives that drive sustainable growth.
Leadership & DEI
Shows a strong interest in leadership and activism, highlighted by her reading of books like "The CEO Activist, " authored by the founder of DIAL Global.

Media Appearances

Zareena has no verified media appearances

Work History

9-2025
Group Chief People Officer at Admiral Group Plc
3-2024 - 3-2025
Chief Human Resources Officer at Melrose Industries PLC
10-2021 - 3-2024
Chief People Officer at Royal Mail
1-2017 - 3-2021
Chief Human Resources Officer at BRITVIC SOFT DRINKS LIMITED
8-2014 - 1-2017
SVP Global Talent, Leadership, Learning & Resourcing at IHG - InterContinental Hotels Group

Education

Post Graduate Diploma in Human Resources Management (CIPD qualification) from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Three Rivers, England, United Kingdom Job Level : Leadership Designation : Group Chief People Officer at Admiral Group Plc
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Insights For Selling To Zareena

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zareena is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Zareena

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Zareena move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Zareena take some risk or not?

  • They can take some low-probability risks if needed.

You And Zareena

Personality Compatibility


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