Zeki Ayan is a sports marketing entrepreneur with over 15 years of global experience. He is the Founder & CEO of TEAMMATE, a sports consultancy, and Co-Founder of Playground, a content production agency. He holds a Masters from Université de Neuchâtel and a certificate from Harvard. Colleagues describe him as professional, dedicated, and strategic.
Zeki is a frequent speaker at international sports innovation and marketing summits, sharing his insights on sponsorship, technology, and athlete management. Through Playground, he has also served as a producer for several sports documentaries, focusing on powerful human stories within the world of athletics and competition.
Unique fact: He spearheaded the first-ever esports initiative in the history of the Americas Cup, bridging the world of traditional sailing with competitive gaming.
Read the full overview →They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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