Zeki Ayan in

Zeki Ayan

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Founder & CEO at TEAMMATE
📍 Fribourg, Fribourg, Switzerland

Zeki Ayan is a sports marketing entrepreneur with over 15 years of global experience. He is the Founder & CEO of TEAMMATE, a sports consultancy, and Co-Founder of Playground, a content production agency. He holds a Masters from Université de Neuchâtel and a certificate from Harvard. Colleagues describe him as professional, dedicated, and strategic.

Zeki is a frequent speaker at international sports innovation and marketing summits, sharing his insights on sponsorship, technology, and athlete management. Through Playground, he has also served as a producer for several sports documentaries, focusing on powerful human stories within the world of athletics and competition.

Unique fact: He spearheaded the first-ever esports initiative in the history of the Americas Cup, bridging the world of traditional sailing with competitive gaming.

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Experience
15 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Fribourg, Fribourg, Switzerland
Personality Overview

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Communication Style
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Priorities

Topics Zeki cares about

Sports Storytelling
Co-founded Playground, a content agency dedicated to producing documentaries and branded films that showcase authentic human and athletic stories.
Athlete Partnerships
Specializes in creating and activating meaningful partnerships for top-tier athletes, including managing endorsements for Olympic champions like Mathilde Gremaud.
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Career

Work history

1-2024
Founder & CEO
TEAMMATE
12-2023
Co-Founder & Managing Partner
Playground
9-2023 - 10-2024
America’s Cup e-Series - Gaming and esport
America's Cup
11-2014 - 6-2023
International Sports Marketing Manager
OMEGA SA
2-2011 - 11-2014
Olympic Games Operations Manager
OMEGA SA
In the press

Media appearances

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Education
2008 - 2009
Master
Université de Neuchâtel
2020 - 2020
Certificate in Entrepreneurship Essentials
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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