Zeki Ayan

Activist
DISC Type : Cd

Founder & CEO at TEAMMATE

Fribourg, Fribourg, Switzerland

Overview

Zeki Ayan is a sports marketing entrepreneur with over 15 years of global experience. He is the Founder & CEO of TEAMMATE, a sports consultancy, and Co-Founder of Playground, a content production agency. He holds a Masters from Université de Neuchâtel and a certificate from Harvard. Colleagues describe him as professional, dedicated, and strategic.

Zeki is a frequent speaker at international sports innovation and marketing summits, sharing his insights on sponsorship, technology, and athlete management. Through Playground, he has also served as a producer for several sports documentaries, focusing on powerful human stories within the world of athletics and competition.

Unique fact: He spearheaded the first-ever esports initiative in the history of the Americas Cup, bridging the world of traditional sailing with competitive gaming.

Personality Overview

Meticulous

Logical And Quick

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Sports Storytelling
Co-founded Playground, a content agency dedicated to producing documentaries and branded films that showcase authentic human and athletic stories.
Athlete Partnerships
Specializes in creating and activating meaningful partnerships for top-tier athletes, including managing endorsements for Olympic champions like Mathilde Gremaud.
Innovation in Sports
Passionate about pushing boundaries, he led the America’s Cup's first esports series and explores new technology for major events.

Media Appearances

Zeki has no verified media appearances

Work History

1-2024
Founder & CEO at TEAMMATE
12-2023
Co-Founder & Managing Partner at Playground
9-2023 - 10-2024
America’s Cup e-Series - Gaming and esport at America's Cup
11-2014 - 6-2023
International Sports Marketing Manager at OMEGA SA
2-2011 - 11-2014
Olympic Games Operations Manager at OMEGA SA

Education

2008 - 2009
Master from Université de Neuchâtel
2020 - 2020
Certificate in Entrepreneurship Essentials from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 15 Location : Fribourg, Fribourg, Switzerland Job Level : Leadership Designation : Founder & CEO at TEAMMATE
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Insights For Selling To Zeki

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zeki is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Zeki

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Zeki move?

  • Their decision making speed is somewhere in the middle.
  • Can Zeki take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Zeki

Personality Compatibility


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