Zena Sfeir Gehchan

Questioner
DISC Type : c

Head of Revenue Marketing at Outcomes4Me

Cambridge, Massachusetts, United States

Overview

Zena has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Zena has no verified topics they care about

Media Appearances

Zena has no verified media appearances

Work History

6-2024
Head of Revenue Marketing at Outcomes4Me
1-2024
President of the Board of Directors at French Tech Boston
3-2021
Podcast Founder & Producer - Leadership in Healthcare at SpreadLoveio.com
12-2022 - 6-2024
Member Board of Directors at Pistoia Alliance
1-2023 - 5-2024
Vice President Marketing at Aitia

Education

2020 - 2021
Professional Graduate Certificate from Harvard University
2006 - 2008
MA in International Management from ESA BUSINESS SCHOOL

More Information

Social Presence :

Prographics :

Exp : 4 Location : Cambridge, Massachusetts, United States Job Level : Mid-senior Designation : Head of Revenue Marketing at Outcomes4Me
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Insights For Selling To Zena

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Zena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Zena take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Zena

Personality Compatibility


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