Zeni Siu, PhD(c), MBA in

Zeni Siu, PhD(c), MBA

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Founder | CEO at Zax Wyn LLC
📍 United States

Zeni Siu is a Founder, CEO, and sales leadership strategist with over 20 years of experience transforming sales teams. A PhD candidate in Organizational Management and a certified Six Sigma Lean Black Belt, she focuses on driving growth and preventing burnout. People frequently describe her as inspiring, loyal, and a trusted partner.

Zeni is passionate about creating energized company cultures and cohesive teams. Her work with HYDROSWAY™, an outdoor retail and gear company, suggests a personal interest in adventure and the outdoors, fueling a community around these pursuits.

She is a member of both the ForbesWomen Forum and the Harvard Business Review Advisory Council.

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Experience
3 Years
Current Role
Founder | CEO
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Zeni cares about

Sales Leadership
Her core focus is rescuing sales teams from stagnation and burnout. She is currently authoring a book, "GrowthMatrix360™, " on building high-performance teams.
Organizational Culture
She frequently posts about the importance of a positive work environment and strong culture in retaining talented employees and driving success.
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Career

Work history

6-2025
Founder | CEO
Zax Wyn LLC
4-2022
Managing Director
Zax Wyn LLC
7-2025
Founder | CEO | Author - Sales Leadership Strategist & Creator
GrowthMatrix360™
7-2022
Fractional CEO | Outdoor Retail & Gear Solutions
HYDROSWAY™
3-2022
Harvard Business Review Advisory Council
Harvard Business Review
In the press

Media appearances

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Education
Executive Education
Stanford University Graduate School of Business
2022 - 2025
Doctor of Philosophy (Ph.D.) Organization and Management - Leadership
Liberty University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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