Zeni Siu, PhD(c), MBA in

Zeni Siu, PhD(c), MBA

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Founder | CEO at Zax Wyn LLC
📍 United States

Zeni is a Founder, CEO, and author with over 20 years of experience transforming sales teams into high-performing powerhouses. A certified Six Sigma Lean Black Belt Professional, she is currently a Ph.D. candidate in Organizational Management. Colleagues describe her as an inspiring, relentless, and trusted partner focused on driving sustainable growth.

Her passion for adventure is evident through her leadership at HYDROSWAY™, an outdoor retail and gear company. She actively promotes a mindset of positivity and resilience, believing that these qualities are fundamental to unlocking potential in both professional and personal spheres.

Zeni is authoring her own leadership philosophy and methodology, titled "GrowthMatrix360™," designed to help leaders build high-performance teams without burnout.

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Experience
3 Years
Current Role
Founder | CEO
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zeni cares about

Sales Leadership
Her core focus is on rescuing sales teams from stagnation and burnout, leveraging strategies centered on trust, clarity, and motivational leadership to exceed targets.
Organizational Culture
Actively researches and speaks on creating energized work environments, believing that strong leadership and culture are the keys to retaining top talent.
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Career

Work history

6-2025
Founder | CEO
Zax Wyn LLC
4-2022
Managing Director
Zax Wyn LLC
7-2025
Founder | CEO | Author - Sales Leadership Strategist & Creator
GrowthMatrix360™
7-2022
Fractional CEO | Outdoor Retail & Gear Solutions
HYDROSWAY™
3-2022
Harvard Business Review Advisory Council
Harvard Business Review
In the press

Media appearances

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Education
Executive Education
Stanford University Graduate School of Business
2022 - 2025
Doctor of Philosophy (Ph.D.) Organization and Management - Leadership
Liberty University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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