Zoe Smith

Examiner
DISC Type : cs

Head of Marketing and Business Development at ShippingChimp

Toronto, Ontario, Canada

Overview

An experienced marketing pragmatist and Head of Marketing and Business Development at ShippingChimp. They specialize in data-driven digital marketing across the entire customer lifecycle, using design thinking to meet key business KPIs.

They appear to be highly collaborative and passionate about supporting the e-commerce community, particularly small businesses. They express gratitude for their partners and are inspired by the success of women in the industry.

Unique fact: They have a deep and public focus on the specific regulatory challenges facing Canadian D2C brands selling into the U. S.

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

D2C Shipping Challenges
Writes extensively about the impact of tariffs, Canada Post strikes, and the end of De-Minimis on e-commerce founders and their profit margins.
Small Business Success
Focuses on helping small D2C brands navigate complex shipping and tariff issues, celebrating the brands they work with at events like ECOMX Canada.
Data-Driven Strategy
Their marketing philosophy is rooted in using data and insights to inform strategy and achieve specific business objectives, as stated in their professional summary.

Media Appearances

Zoe has no verified media appearances

Work History

1-2019
Head of Marketing and Business Development at ShippingChimp

Education

Zoe has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Head of Marketing and Business Development at ShippingChimp
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Zoe

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Zoe take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Zoe

Personality Compatibility


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