Zorayda Perez Pedersen in

Zorayda Perez Pedersen

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Chief Marketing Officer at Louis Poulsen
📍 Copenhagen, Capital Region of Denmark, Denmark

Zorayda Perez Pedersen is a C-level commercial leader with over 20 years of global marketing and sales experience in the tech, luxury, and lifestyle industries. She specializes in driving brand growth through strategic product marketing, omni-channel execution, and digital engagement, with a history at brands like Bang & Olufsen and Paralenz.

Her experience spans high-end Danish design brands, including her current role at Louis Poulsen and past positions at GUBI and Bang & Olufsen, showcasing a deep connection to the sector.

Zorayda holds an MBA from the Asian Institute of Management and completed an advanced marketing program at Northwesterns Kellogg School of Management.

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Experience
24 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zorayda cares about

Modern Luxury Branding
Focuses on evolving heritage brands into modern luxury players by integrating sustainability and contemporary relevance, as seen in her strategy at Louis Poulsen.
Omni-channel Strategy
Emphasizes creating a seamless customer experience across digital and physical retail channels, a key theme in her leadership roles at Louis Poulsen and Bang & Olufsen.
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Career

Work history

3-2024
Chief Marketing Officer
Louis Poulsen
11-2023
Brand and Marketing Director
Louis Poulsen
1-2023 - 5-2023
Head of Marketing (Maternity cover)
GUBI
10-2020 - 1-2023
Chief Marketing Officer
Paralenz
6-2019 - 9-2020
Head of Global Channel Marketing and European Marketing
Bang & Olufsen
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2009
Sony Advance Marketing Program
Northwestern University - Kellogg School of Management
1999 - 2001
MBA
Asian Institute of Management (AIM)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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