Zorayda Perez Pedersen

Pioneer
DISC Type : dis

Chief Marketing Officer at Louis Poulsen

Copenhagen, Capital Region of Denmark, Denmark

Overview

Zorayda Perez Pedersen is a C-level commercial leader with over 20 years of global marketing and sales experience in the tech, luxury, and lifestyle industries. She specializes in driving brand growth through strategic product marketing, omni-channel execution, and digital engagement, with a history at brands like Bang & Olufsen and Paralenz.

Her experience spans high-end Danish design brands, including her current role at Louis Poulsen and past positions at GUBI and Bang & Olufsen, showcasing a deep connection to the sector.

Zorayda holds an MBA from the Asian Institute of Management and completed an advanced marketing program at Northwesterns Kellogg School of Management.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Modern Luxury Branding
Focuses on evolving heritage brands into modern luxury players by integrating sustainability and contemporary relevance, as seen in her strategy at Louis Poulsen.
Omni-channel Strategy
Emphasizes creating a seamless customer experience across digital and physical retail channels, a key theme in her leadership roles at Louis Poulsen and Bang & Olufsen.
Sustainability and Impact
Views sustainability as a critical component of modern brand identity and business strategy, as stated in her professional introduction and interviews.

Media Appearances

Zorayda has no verified media appearances

Work History

3-2024
Chief Marketing Officer at Louis Poulsen
11-2023
Brand and Marketing Director at Louis Poulsen
1-2023 - 5-2023
Head of Marketing (Maternity cover) at GUBI
10-2020 - 1-2023
Chief Marketing Officer at Paralenz
6-2019 - 9-2020
Head of Global Channel Marketing and European Marketing at Bang & Olufsen

Education

2009 - 2009
Sony Advance Marketing Program from Northwestern University - Kellogg School of Management
1999 - 2001
MBA from Asian Institute of Management (AIM)

More Information

Social Presence :

Prographics :

Exp : 24 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Marketing Officer at Louis Poulsen
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Insights For Selling To Zorayda

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zorayda is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Zorayda

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Zorayda move?

  • They are generally fast movers and can take quick decisions
  • Can Zorayda take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Zorayda

Personality Compatibility


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