Zulema Santacruz in

Zulema Santacruz

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Director, Communications US Vision Care & Pharma at Alcon
📍 Dallas-Fort Worth Metroplex, United States

Zulema Santacruz is a Communications and PR Leader at Alcon, focused on turning complex communications into business momentum. She has a background in integrated marketing from The University of New Mexico and specializes in creating narrative clarity for product launches. People who have worked with her describe her as a patient and passionate leader.

Zulema is deeply invested in community health and patient advocacy, with a history of focusing on multicultural engagement. She authored a white paper on addressing health inequities and has consistently driven communications that support patient communities, particularly around chronic diseases like diabetes.

She was awarded the Silver Bell Award by the Ad Council for her exceptional leadership in disseminating public service campaign messages.

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Current Role
Director, Communications US Vision Care & Pharma
Job Level
Mid-senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Zulema shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zulema cares about

Narrative Clarity
Her professional focus is on cutting through complexity and ensuring the core story is clear and drives impact, a theme she highlights in her work.
Health Equity
She has authored a white paper on health inequities and her communications work often focuses on supporting communities most impacted by chronic diseases.
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Career

Work history

Director, Communications US Vision Care & Pharma
Alcon
Director of Communications & Marketing
Banyan Health Systems
Corporate Marketing Communications Manager
Vision Group Holdings
Director of Marketing and Promotions
Entravision Communications
Director of Marketing, Communications and Community Relations
Univision Communications Inc.
In the press

Media appearances

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Education
Public Relations
College of Southern Nevada
Integrated Marketing
The University of New Mexico
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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