Zulema Santacruz

Evaluator
DISC Type : DCS

Director, Communications US Vision Care & Pharma at Alcon

Dallas-Fort Worth Metroplex, United States

Overview

Zulema Santacruz is a Communications and PR Leader at Alcon, focused on turning complex communications into business momentum. She has a background in integrated marketing from The University of New Mexico and specializes in creating narrative clarity for product launches. People who have worked with her describe her as a patient and passionate leader.

Zulema is deeply invested in community health and patient advocacy, with a history of focusing on multicultural engagement. She authored a white paper on addressing health inequities and has consistently driven communications that support patient communities, particularly around chronic diseases like diabetes.

She was awarded the Silver Bell Award by the Ad Council for her exceptional leadership in disseminating public service campaign messages.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Narrative Clarity
Her professional focus is on cutting through complexity and ensuring the core story is clear and drives impact, a theme she highlights in her work.
Health Equity
She has authored a white paper on health inequities and her communications work often focuses on supporting communities most impacted by chronic diseases.
Product Launches
Manages communications for major product launches at Alcon, emphasizing strong alignment between science, clinical insight, and education to ensure momentum.

Media Appearances

Zulema has no verified media appearances

Work History

Director, Communications US Vision Care & Pharma at Alcon
Director of Communications & Marketing at Banyan Health Systems
Corporate Marketing Communications Manager at Vision Group Holdings
Director of Marketing and Promotions at Entravision Communications
Director of Marketing, Communications and Community Relations at Univision Communications Inc.

Education

Public Relations from College of Southern Nevada
Integrated Marketing from The University of New Mexico

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director, Communications US Vision Care & Pharma at Alcon
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Insights For Selling To Zulema

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zulema is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Zulema

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Zulema move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Zulema take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Zulema

Personality Compatibility


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