Aaliyah Walker

Go-getter
DISC Type : d

Lead Generation and Communication Specialist at Apsona

Jacksonville, Florida, United States

Overview

Aaliyah Walker is a Marketing Coordinator at Apson, specializing in digital engagement and leveraging AI and project management tools. A graduate of Mary Baldwin University, she is currently pursuing Salesforce certification. Colleagues describe her as organized, detail-oriented, and a natural leader who has successfully increased lead conversion and webinar attendance.

Passionate about emerging technologies and their social impact, Aaliyah volunteers on the marketing team for the Nonprofit Dreamin 2026 conference. She has a notable entrepreneurial drive, having founded her own successful virtual assistant business after completing her degree, building her client base through networking and referrals.

Unique fact: Aaliyah started her own company, The Executive Alchemist VA, immediately after college.

Personality Overview

Challenger

Decisive

Self-Confident

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Salesforce Ecosystem
Actively training as a Salesforce #awesomeadmin and pursuing certification. Her role at Apsona and her social media activity are deeply embedded in the Salesforce community.
Nonprofit Technology
Volunteers marketing expertise for Nonprofit Dreamin 2026, an event dedicated to helping nonprofit professionals use technology to increase their impact.
Digital Content Strategy
Focuses on creating compelling content across blogs, social media, and newsletters to enhance brand visibility and drive audience engagement, resulting in measurable growth.

Media Appearances

Aaliyah has no verified media appearances

Work History

1-2024
Lead Generation and Communication Specialist at Apsona
7-2023 - 4-2024
Marketing Coordinator at Apsona
8-2022
Founder / Sole Proprietor at The Executive Alchemist VA

Education

2018 - 2022
Bachelor's degree from Mary Baldwin University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Jacksonville, Florida, United States Job Level : Junior Designation : Lead Generation and Communication Specialist at Apsona
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Insights For Selling To Aaliyah

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaliyah is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Aaliyah

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Aaliyah move?

  • Their decision making speed is somewhere in the middle.
  • Can Aaliyah take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Aaliyah

Personality Compatibility


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